web stats
Web Stats – What They Aren’t Telling You Could Be Killing Your Profit
You probably think you are in pretty good shape with your website because you have web stats software in place that you are using on a regular basis. However, if all you have is traditional web statistics software, there are several key pieces of web information that you are missing that could be killing your profits. Even if you think you have advanced web statistics working on your site, you probably don’t know everything you need to succeed.
The key to your success in online marketing is two-fold. First, you need to get quality visitors to your site. Your live web stats software will show you how many visitors you get, and it will even show you how many visitors you have at a particular time. The second part to earning an income online is getting visitors to make purchases. Simply having numbers on your free web stats counter is not enough if those people are not spending money on your site. The combination of how many visitors you have and how many visitors make purchases is your conversion rate, which is represented by a percent. You can increase your profit either by increasing the number of visitors or increasing your conversion rate.
But you probably already knew this. That’s why you have invested in web stats software that tells you how many visitors you have and what your conversion rate is. However, knowing this web information will not help you increase either your visitors or your conversion rate. Your web stats software simply tells you what your website stats are. This is not very helpful at all. You could get this information from a free website stats program, rather than investing money in the web stats software your purchased.
With this information you have two ways to try to increase your sales. Either your increase your advertising efforts or you try to tweak your site to make it more effective. Either way, chances are little will change. Even if your new advertising efforts bring more web site traffic to your page, the ads will cost you time and money. If you try to adjust your site, you have no way of knowing whether or not you are making the right adjustments. Let’s face it; with the amount of web information you currently have, you have no way of making any effective changes. Your profits will stay as they are, and they may even drop, and you have no way of knowing why.
Picture your website like a tree. The roots are your advertising efforts. These roots capture visitors, which travel up the trunk of the tree. The trunk represents your home page or landing page. As visitors explore your page, they travel along different branches, or the different pages of your site. Some of those branches will bear fruit (sales) and others will cause your visitors to leave. The ineffective branches need to be pruned, but the problem is that you have no way of knowing which of your site’s pages are the ineffective branches of your online marketing tree.
The good news is that there is a new website stats tool that will show you the pieces of information you are missing from your current web stats programs. That web statistics software is Clickalyzer. Clickalyzer will allow you to track your web site traffic from the roots to the fruit. You will be able to see which ads are effective, which pages draw the most web attention, and where any inefficiencies lie on your website. With this key piece of information, you will be able to increase both your amount of traffic and your conversion rate. If you can do this, you will increase your profit. No other web stats program will show you what Clickalyzer does. We would like to invite you to try the program risk free for seven days. With this offer, you have nothing to lose! Get started right now and make a difference on your bottom line.