visitor tracking
Why Visitor Tracking Is More Than Knowing Traffic Stats
If all you know about your website is how much traffic you have, you are missing a key ingredient to effective visitor tracking.
So this week your visitor tracking program told you that you had 500 visitors. That’s wonderful, right? Well, maybe, but if only 10 of those 500 visitors actually made a purchase, you had a pretty unproductive week. Do you know more than just how many visitors you had? Do you know which pages they visited, why they chose to buy or not to buy, and how they landed on your site? Chances are you don’t. While those who own a website track visitors, they usually don’t get the information they need from the website visitor tracking reports.
See, learning how to track visitors requires more than simply receiving traffic statistics. You can know how many site visitors you had each week, but this is simply not enough. Your visitor tracker needs to show you more if you are going to increase your income.
With most website visitors track programs you begin to view your visitors as numbers on a page. When tracking visitors, however, you must remember that your visitors are not numbers. They are human beings just like you. As you track visitors, you need to know more than just how many you had if you are going to successfully tailor your website to sell products to human beings.
What you need to be able to determine from you web site visitors track program is what makes those who made a purchase different from those who left without a purchase. There are many differentials that could be making this difference. You may find that certain advertisements seem to bring in the most productive visitors. You may find that those who made purchases visited key pages on your website, and those who left without making a purchase visited others. Surprisingly, with multivariate testing you may even find that visitors using certain web browsers may be less likely to make a sale.
At this point you likely see how knowing these variables could increase your income, but you are also realizing that your current visitor tracker does not show you enough information to do this. You may know something about your advertisements or the personal information of your visitors, but it’s not enough to begin analyzing what you can do to improve your website and make more of your site visitors become customers. Your web site tracking program is simply not effective enough.
You are not alone. Most website owners are growing impatient with their web site tracking options. They know that improvements need to be made to their sites, but when they try to analyze which areas need to be improved, they are running blind.
What you need is a visitor tracking program that shows you what your visitors are doing on an individual basis as they visit your site. You need to be able to filter your visitor stats so that you can track certain groups. For instance, you need to be able to compare the actions of those who made purchases to the actions of those who didn’t. You also need to know which visitors were repeat visitors, and which were first-time visitors. Only with this information will you be able to adjust your website to make it an effective marketing tool.
Is there a tool that can provide this information about your site visitors? There finally is! If you are serious about taking your visitors tracking strategy to the next level, you need to try Clickalyzer. This visitor tracking program does things that no other tracker does. With Clickalyzer you can customize your reports to see exactly what you want to see about your visitors. This saves you time and frustration as you analyze your traffic reports. To see the other innovative features of Clickalyzer, sign up for a free trial and begin using the program. Our live phone customer support center will ensure that you get started on the right foot as you begin to use the best visitor tracking program on the market.