web analytics
Web Analytics – The Secret to Your Online Marketing Success
So you have a website. How is it working for you? Are you making any money? If so, that’s great, but are you making enough money? Of course you would probably like to make more money than you are currently making. How can you do this? The answer is in web analytics.
Web analytics involves specialized web tracking software that shows you detailed information about your visitors. This is much more than just tracking visitor statistics. A web analyst program will show you which landing page is the most effective, which areas of your website are bringing in sales, and which pages are turning visitors away from your site. In a way, web analytics is like web statistics on steroids. Rather than just showing you your web stats, a web analyst program will show you what those stats mean.
You are probably thinking you are in pretty good shape because you already have a web analysis program you are using. Before you get too comfortable with your somewhat sophisticated web tracking program, take a good look at what it shows you. Your program should show you more than just numbers. It should show you what those numbers mean. Without explanation and filtering tools, site tracking and web statistics are simply numbers. In the world of internet marketing, numbers without meaning are worthless.
Think of your website like a piece of property you are trying to sell. You would like to know how effective your marketing for your property is, so you place a camera on the property to view those people who visit. That camera is like your page counter. It will show you how many people drive by your property. Now, imagine that you put up a new sign, and that day 10 people stop by your property. Of those 10, 3 people get out and view the home closely. That means that your sign was effective, right? Not necessarily, because those people could have come to the property from a different accidentally, or they could have accidentally been on your street and decided to take a look. You also don’t know if any of those people are actually looking to buy property. Who knows, they could be admiring your beautiful azalea bushes in the front yard!
This is how most web analysis programs fail. They show you how many people come to your page. They may even show you where those people came from with sophisticated site tracking software, but as web analysts know, this information is not enough. You need to know more if your internet marketing endeavors are going to succeed.
Imagine for a moment if you could know exactly which landing page brought you the most sales. Would this be valuable information? Absolutely, because you would be able to target more of your advertisements to that landing page.
Let’s take this a step further. Now imagine that you could filter your visitor statistics to see which types of visitors made sales from each of your landing pages. You could know, for example, whether or not any visitors who use FireFox as their web browser chose to make purchases after viewing that page. If you notice that one particular type of visitor is not making sales from that page, you could tweak the page to be more effective for that demographic. This is the dream of most online marketers and web analysts.
Does such a web analytics program exist? It does now! Clickalyzer is the program that those involved with web analytics have been dreaming about. With this program, online marketers can filter visitor statistics and visitor information to view different types of visitors. They can see step by step what those visitors did the minute they saw the ad or landing page. Not only that, but this amazing tracking and analysis software provides detailed reports that show how well you are reaching your target audience. If you would like to try this amazing program for yourself, you can do so for free! Just sign up for the free Clickalyzer trial to see all of the web analytics tools it provides. We are certain you will never return to your old web tracking program again.