live web stats
Are Live Web Stats Really Helpful?
Should You Invest Money in Live Web Stats Programs, or Are They a Waste of Time?
Traditional website visitor tracking programs update once a day. You will receive a log file when the website updates telling you about your traffic for the day. After analyzing the first log file or two that you received, you likely realized how little this information benefited you. The truth is, knowing how many visitors you had on your site is no more helpful than having a visitor counter at the bottom of the page. Because a non-live ISS log analyzer is not helpful, you likely chose to add live web stats programs to your overall visitor tracking tool kit. After all, if you can know instantly how many visitors are on your site and what they are doing, won’t you have the web stats information you need to improve your site?
Not necessarily. The problem with any type of web stats program is that all you receive from the program is statistics. Unless you majored in statistics in college, these numbers are not helpful. Sure, you can know that there are 120 people visiting your site at 12:35 P.M. on Monday, but how does that knowledge help you improve your site or marketing efforts? It doesn’t.
Just like a web counter and other types of web stats software, simply knowing who is on your site is not enough. Sure, live web stats provide interesting information, but not necessarily helpful information. Think of your website like a grocery store. Would it help the manager of the grocery store improve his marketing strategy simply because he knows that between 1 and 2 in the afternoon 15 people visited the deli counter? Probably not, because he would not know why those people chose to visit, how much they purchased, and whether or not they were repeat customers.
Your website is not much different than the grocery store. You need to sell your product, service, or information, just as the grocery store manager needs to sell his deli meat. Like the grocery store manager, you need to know more about your visitors than simply where they are on your site.
Now, imagine if the grocery store manager offered a coupon in his mail ad for a discount on deli meat. He could then easily track how many of the 15 customers used that coupon, thus showing him a better picture of the effectiveness of his advertising efforts.
Of course, offering a coupon doesn’t work well in the world of web stats, but the idea of tracking the productiveness of advertisements is important in online marketing. Picture a new type of live web stats software that allows you to know not only who is on your site, but also how they got there. Did the visitor reach your site through a traditional search engine inquiry, or did he click on an advertisement? Knowing this information would help you know where to target your marketing budget, thus improving your bottom line as you grow your online business.
Clickalyzer is the only visitor tracking and live web stats software tool that gives you this level of detailed visitor information. The Visitor Footprints feature allows you to know just about everything about your visitors, including where they came from, what parts of the site they visited, and which ones made purchases. You can actually track a visitor from her original search engine inquiry all the way to a sale! You can know which targeted keywords are bringing actual customers to your site! You can also know which advertisements are generating the most profitable traffic!
Clickalyzer is the only live web stats program to provide this detailed explanation of traditional web stats. You can try Clicaklyzer for free to see what a difference this knowledge will make for you. Sign up for a free trial today!